WILEY WALLABY

Photos courtesy of Wiley Wallaby

Wiley Wallaby, a gourmet licorice brand, retained Style Architects to support its growing business with an ongoing influencer relations campaign. Over the course of three years, SA has built a robust partnership program, managing 5-6 larger paid campaigns per year, as well as regular surprise & delight mailers and strategic product gifting to encourage organic social content. In addition to generating millions of impressions, the campaigns contributed to the brand’s 38% growth year over year from FY 2019 to 2020. Style Architects was eventually retained to handle PR and Content Creation for the brand as well.